Press release

Company / 29.08.2016

devolo is a premium partner of Borussia Mönchengladbach


Starting immediately, Aachen, Germany-based devolo AG is a premium partner of the German football league team Borussia Mönchengladbach. As a premium partner, the Aachen Powerline world market leader and smart home specialist supports the club, which is both a fan favourite and steeped in tradition. In doing so, devolo continues to expand its brand awareness both domestically and internationally. Whether it‘s through TV-related LED advertising banners, displaying the devolo logo on all TV interview walls and on the team bus, commercials on Fan TV or displays in the club-owned media and social medium campaigns − with the start of the 2016/2017 season of the German Bundesliga, devolo is sure to attract plenty of attention, both on and off the field, as an official premium partner of this successful team. The partnership is set to run for two initial years.

Partnership objectives

With millions of fans worldwide, Borussia Mönchengladbach is the ideal brand partner for devolo. "High levels of popularity, high athletic achievements and the national and international fan base of Borussia Mönchengladbach - all of these factors will contribute to sustaining the brand awareness of devolo in the long-term. Furthermore, it is important to us that we be in direct dialogue with the club and particularly with the Borussia fans,‘‘ states Heiko Harbers, CEO of devolo AG. The start time is perfect. Not only is it the beginning of the German Bundesliga season and the start of the UEFA Champions League, but the worldwide leading trade fair for consumer electronics (IFA) is right around the corner and will run from September 2 to 7.

How devolo benefits from being a premium partner


This premium partnership also offers numerous opportunities for devolo, such as increasing brand awareness and improving the sell-through rate of Powerline and Home Control products. From classic advertising campaigns, commercials, logo placements and social medium campaigns all the way to perimeter advertisement in the stadium, devolo has access to one of the largest football fan networks. The 11-man squad has more than 900,000 Facebook fans, over 260,000 Twitter followers and thousands of newsletter subscribers who will all regularly receive information regarding attractive offers from devolo.

"Through the wall right into the net" A fitting slogan has also been created. "Through the wall right into the net" relates directly to the football theme and simultaneously establishes a connection to the devolo core business. The Powerline adapters produced by the Aachen-based world market leader supply Internet and WiFi right to where it is needed via the building‘s own powerlines - simply and completely unimpaired by walls and ceilings.

Brief introduction of Borussia VfL 1900 Mönchengladbach

The Borussia VfL 1900 Mönchengladbach club is steeped in tradition and is named after the very year it was founded. Since entering the first German Bundesliga in 1965, the club has brought the championship title home five times. In addition, they were the first club to win back-to-back championships in Germany in 1970 and 1971. The club also has three DFB German Cup wins and two first place appearances in the UEFA Cup (today: Europa League). And those are just a few excerpts from the club‘s impressive statistical history. Today, Mönchengladbach plays their home games in the Borussia-Park stadium, which seats just under 60,000 fans, and enjoys the faithful support of more than 75,000 club members.